Search engines drive commerce on the web. Every day, people make use of search engines to research, locate, compare and buy products and services.
Grasping how a target market searches, pay per click advertising is able to segment and reach these individuals as they move through the buying funnel with precisely timed messaging and strictly controlled costs.
Google has a search market share of over 80% in Australia (source: HitWise). Google’s flagship advertising platform: Adwords, is now firmly established as the largest internet advertising network both here and worldwide. AdWords enables advertisers to display adverts on the search engine results pages and on websites that are part of Google’s extensive Display Network.
Aside from being the dominant search engine, Google’s Display Network reaches over 92% of Australian Internet users by serving ads on Australia’s most popular sites and blogs (source: ComScore 2011) with robust targeting options by topic, interest, demographic and more
What’s possible?Display Network targeting can be so refined that an advertiser could choose to only show their best performing ad to iPhone users who are located in Sydney and viewing articles about a certain topic on an Australian news site between the hours of 9AM and 2PM Monday to Friday, for example..
We help you to achieve your online advertising goals – from higher traffic to increased revenue – by investing our strategies and expertise into every PPC campaign, while monitoring, reporting, and optimising on an ongoing basis.
PPC Services That Go Way Beyond the Click
In the competitive world of pay per click, professional PPC management services can lower total advertising costs through efficiency improvements (eg. reducing unhelpful spend, correcting over-bidding, etc.) while lifting new business. As no two accounts are the same, the tailored PPC management services we provide typically include:
