Digital marketing is one of those industries that keep evolving. You need to keep an eye out for new courses, platform updates, and more. In fact, keeping up with industry trends is one of the hardest things about digital marketing, besides knowing how to read and interpret metrics.
Below are some of the digital marketing trends that will explode in 2020.
The ability to predict market direction is perhaps the biggest trend in digital marketing right now. People have gathered a lot of info on their target audience and use data science to predict the customer’s next move. The hospitality industry has benefited from this technology as they can now tell when booking will go up or down and plan accordingly.
Google rolled out an algorithm that supports smarter bidding. This tech is aimed at localizing content and making sure the quality level is top-notch. While this concept is not entirely new, the old algorithm was based on the highest bidder, and the new one uses auction-time bidding. Facebook is reportedly working on a project around this concept that will choose which ads to show to its users.
Shoppable posts might be two years old now, but they are expected to explode this year. Most social media users often follow brands, and that presents an opportunity to sell. Instagram experimented and perfected this marketing tech, and now it’s considered mature. Other social media platforms are catching up with this trend.
Companies are now willing to bring down their corporate walls for a more humane approach to dealing with customers. That’s after messaging apps like Whatsapp, Wechat, and Messager provided APIs to companies looking to interact with customers on their platforms. Messenger has even gone ahead to let people automate responses with bots, creating a new trend in the marketing industry.