With paid social expanding its horizon every year, the uninitiated might be tempted to think SEO is dying. On the contrary, search traffic is very much alive. In fact, established companies are still betting heavily in Google SERP ranking, and the result is free leads for the long term.
Why are People Saying SEO is Dead?
SEO’s slow nature is perhaps the number one reason why some people think it’s dead. You will have to optimize your site and populate it with thousands of words and links to see any progress. Then there are those saturated niches that already have so many authoritative websites that are almost impossible to outrank.
However, it is still possible to rank for low competition keywords, like what https://bitstarz-online.com did with their site. The idea is to do a thorough search word research and make great content around them.
The Secret to Winning at SEO
Before taking any step towards SEO, know that all Google wants is to display answers that genuinely help people. So, if your website is not showing up on the first page, you are probably doing something wrong. Try working towards earning natural backlinks, instead of buying them. And, be sure to stay on top of new SEO trends and search engine updates.
Is SEO Worth Your Effort in 2020?
Absolutely. But, it is worth noting that SEO is a long term game. You start with optimizing your site then proceed to proper keyword research, which leads to content creation. All your content should be reader-friendly, useful, and not keyword-stuffed. That builds authority in “search engines eyes,” giving you a much deserved SERP boost.
Also, videos exploded in 2019, and they are only going to get bigger in 2020. So, be sure to add a video or two in your long-form posts to grab the attention of the younger audience.