SEO is one of the few ways businesses can get new leads from search engines without spending a fortune in paid advertisements. Being on the first page of a keyword translates to lots of high-quality traffic that flows passively. However, ranking on SERP is not an easy task, and that’s why you need to get the facts straight.
Here are some of the industries that can benefit from SEO.
Online Businesses
An online business needs SEO to stay afloat, and it’s easy to see why. Ranking high on SERP builds trust, and that often lead to conversions. An online casino, such as BitStarz, can benefit from ranking high on a gambling-related keyword. The same applies to digital marketing agencies, freelancing websites, and other online-based businesses.
Most of these businesses don’t have huge expenses on their budgets. It is possible to sell a course online, from home, and never need to open a physical location. And that leaves plenty of room for a marketing budget. You can invest this money in SEO, paid social, and also take advantage of other “free marketing” methods.
Physical Businesses
While ranking for some keywords might seem impossible, finding low-competition keywords can bring in a few leads every day. That can be especially useful for small businesses like electricians, plumbers, and other service-based businesses that want to increase their visibility and bring in more customers without breaking the bank.
The only problem facing physical companies is the relatively high cost of operation. That might limit the marketing budget to some extent, making it hard for these businesses to run SEO and paid digital campaigns together. However, there are some decently priced agencies out there that offer full-service digital marketing services.
The bottom line? All types of businesses can benefit from SEO. You just need to make sure everything stays within the budget.