Having a marketing budget is vital for business growth; it is also equally important to make the right marketing decisions.
The average business owner may be torn between going digital or sticking to traditional advertising methods. The choice you make determines the success of your campaigns.
Here are the main differences between digital and traditional marketing methods to help you make the right decision.
One of the most significant drawbacks of traditional advertising methods is the lack of interaction with the audience. That means you will never know what works and what doesn’t until it is too late. All you can do is try to get people on your site or phone, and that’s it.
Digital marketing is the king of interaction. People can react to your ads by liking, clicking, and converting so you can know where your marketing effort needs improvement. This feedback provides invaluable insight for marketing teams and helps plan for future advertising adventures.
Traditional media are ridiculously expensive compared to digital media. That’s because they only have a few advertising slots to sell, and they need to make enough money to pay the workforce and still make a good profit.
Digital marketing, on the other hand, uses algorithms to distribute ads to targeted audiences, and that gives advertisers a bang for their buck. It is also possible to pause digital campaigns in case something goes wrong, which is not an option with traditional media.
It is surprisingly had to know if a TV commercial is successful or not. So, if you get it wrong the first time, it can drain your marketing budget and cause problems down the line.
All aspects of a digital campaign are usually measurable, from the number of impressions on the ad copy to the total conversions. While these figures might not be strictly accurate, they are pretty close.