Digital marketing has changed the way businesses interact with the market. It is now easier to connect with customers on a personal level with digital marketing than it is with traditional media. That makes it the biggest revolution the business community has seen since the invention of the internet.
Here are some of the things digital marketing has changed forever:
Size Doesn’t Matter Now
For many years, advertising was a reservation for established companies. That’s because most traditional marketing methods work with time slots, and there can only be so many at any given point. TV stations, for example, price their slots depending on the time the ads go live. Getting a commercial played during peak times means forking out huge amounts of cash for unmeasurable results.
With digital marketing, slots are not really a problem. You can run campaigns any time, as long as you get the objective, targeting, and content right. It is also worth noting that digital marketing is way cheaper than most traditional advertising methods.
It is easy to determine if your digital marketing campaigns are working or not. You will know how many people reacted to your advertisement, how many clicked on it, and the percentage that converted. With this data, it is easy to tweak stuff and make your campaigns successful. But the same cannot be said about traditional forms of media.
While the digital world presents an excellent marketing opportunity for companies, it can also be the source of your problems. Review sites like Yelp are popping up everywhere, and they have the power to make or break your business. It is important to create accounts in all the popular review sites and respond to every review – good or bad. That builds trust with potential and existing customers and may lead to more business.